Wednesday, 5 October 2011

The Greatest Movie Ever Sold (2011)

Forcing MacDonald's to adopt healthier menus and advertising is a tough opening act to follow.

This time round, Morgan Spurlock learns about about product placement by setting out making a film that is 100% funded by product placements - and this is the same film that you are watching.

Cheeky, meta humour, and a willingness to poke fun at himself makes Spurlocks investigation of product placement in film and TV far less hectoring and highhanded than one might expect.

Read my full review at Fridae, first published on 5 October 2011.

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